No. 02 · The Forecast · Working Paper
An argument against the term "AI strategy."
You do not have a search-engine strategy. You have a business strategy that uses search. The same applies here, and we should say so.
5 min · March
The full essay is on the editor's desk and will appear here in the next issue. In the meantime, the summary below is the working brief — it is the thing the published piece will expand on rather than depart from.