No. 04 · The Craft · Specimen
Why your brand voice keeps drifting in AI output, and the lockfile that stops it.
The drift problem is a context problem. The schema we use across every gimmefy customer to hold voice steady across a hundred thousand generations a month.
7 min · April
The full essay is on the editor's desk and will appear here in the next issue. In the meantime, the summary below is the working brief — it is the thing the published piece will expand on rather than depart from.