No. 05 · The Math · Working Paper
Build versus buy for marketing AI: the math nobody puts on a slide.
What we actually charged Marcus. What it would have cost them to build it. What the SaaS shelf would have cost them at year three.
9 min · May
The full essay is on the editor's desk and will appear here in the next issue. In the meantime, the summary below is the working brief — it is the thing the published piece will expand on rather than depart from.