No. 06 · The Build · Working Paper
Custom GPTs are not custom AI. The difference, with diagrams.
The system prompt is the floor, not the ceiling. What you actually need for a brand-grade agent — tools, memory, evaluations, the lot.
14 min · May
The full essay is on the editor's desk and will appear here in the next issue. In the meantime, the summary below is the working brief — it is the thing the published piece will expand on rather than depart from.