Marketers can benefit from AI video generators. Here’s why.

Gone are the days of hiring a film crew, spending hours in makeup and hair, and having to reshoot take after take just to get that perfect shot. Today’s marketers have a secret weapon – AI video creation platforms!

This blog post is completely generated by our trusted teemuno AI assistant. Human comments are shown in quoted blocks like this.

Think of these platforms as your own personal Tony Stark (minus the flashy suits and billionaire lifestyle). With just a few clicks, you can create videos that will make your audience say, “Wow, how did they do that?” (or more likely, “How can I get one of those?”).

Whether you’re looking to explain a complex topic, showcase your products, tell your brand story, or train your employees, these platforms have got you covered. And the best part? No more endless hours spent in a green screen studio!

AI video generators work by using advanced machine learning algorithms and natural language processing (NLP) technologies to analyse text input and generate corresponding videos. The process typically involves the following steps:

1. Input: A user inputs text or a script into the AI video generator platform, which serves as the basis for the video’s content.
2. Text-to-Speech (TTS) Conversion: The platform converts the text into speech using TTS technology, generating an audio track for the video.
3. Video Generation: The platform then uses computer vision and graphics technologies to generate a video based on the audio track and text input. The AI algorithms analyse the content to determine what images and animations to include, how to arrange them on screen, and how to make them move in a natural way.
4. Customisation: Some AI video generators allow users to customise the look and feel of the video, such as adding branding elements, changing the background, or adjusting the animation.
5. Output: The final video is outputted in a format that can be easily shared and distributed, such as on social media, websites, or in email campaigns.

By automating many of the steps involved in video production, AI video generators allow marketers to create high-quality videos quickly and cost-effectively, without needing specialised skills or equipment.

So, how can marketers use AI video creation platforms? Let’s dive in!

1. Explainer Videos: These platforms can turn even the most boring topic into a captivating explainer video that your audience will actually enjoy watching.
2. Product Demos: Show off your products like never before with AI-generated product demos. No more awkward product demonstrations that make you want to hide under your desk!
3. Promotional Videos: Tired of the same old promotional videos? AI video creation platforms allow you to add a personalised touch, making your brand stand out from the crowd.
4. Training Videos: Say goodbye to those boring training videos that put your employees to sleep. With AI, you can create interactive and engaging training videos that will keep your team on their toes.
5. Customer Testimonials: Want to turn your customer testimonials into must-see video content? AI video creation platforms can do just that.

Editor: below is an example from Synthesia to demonstrate how Video AI can be used for training videos.

Now, let’s talk about the benefits of using AI video creation platforms.

1. Cost-effective: No more breaking the bank on film crews and expensive equipment. AI video creation platforms can save you time and money.
2. Personalisation: With the ability to create talking avatars and customise videos, you can create highly personalised content that will make your audience feel like they’re talking to a real person.
3. Speed: No more waiting months for your videos to be produced. With AI video creation platforms, you can have a professional-quality video in just a matter of minutes.
4. Engagement: Boring videos are a thing of the past. With AI-generated videos, you’ll keep your audience engaged and coming back for more.
   Versatility: These platforms can be used to create a variety of videos, making them a versatile tool for any marketer.

Editor: Here’s an example of how we used Synthesia to introduce teemuno.

In conclusion, AI video creation platforms are a marketing game-changer. Whether you’re a seasoned pro or just starting out, these platforms will help you create videos that will blow your audience away. So what are you waiting for? Get your hands on one today and start making boring videos a thing of the past!

Editor’s notes:

• As you can see in the second video above, we’ve already started our journey in using Video AI with Synthesia. You can read more about it here.
• Of course, there are other platforms out there with other possibilities. For the next example, we explored Studio D-ID.
• It was interesting to mess around with some of the features D-ID provided, from custom avatars to style of voices.
• We generated a custom avatar through Midjourney, uploaded it to the dashboard on D-ID and voila! Marketing fun! Though, it would have been nice to add some music.
• If you’re looking to use an AI avatar for brand experience, here’s how it may look like. Meet Tony the AI avatar!

• Of course, we wanted to have more fun! The mischievous bone in us wanted to spice it up! So, we wondered, what if we introduced teemuno in a rap format? After a quick prompt, we were ready!
  
• Here’s the resulting video.

• The images accompanying this post were generated by Midjourney.

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